Loblaw AccélérationMC élargit l’accès des annonceurs à son réseau d’écrans numériques
Loblaw AdvanceTM appoints Neptune Retail Solutions, Adapt Media, and Stingray as preferred demand partners for in-store digital screen network.
The partnerships complement Loblaw AdvanceTM direct sales efforts by creating additional pathways for brands and agencies to access in-store media, extending the opportunity to advertisers that may not currently work with Loblaw AdvanceTM directly.
The Loblaw AdvanceTM digital screen network reaches over 6.3 million unique customers weekly with 2,000+ screens across 700+ stores. This enables advertisers to capture shopper attention with high-visibility placements from coast-to-coast, where buying decisions are made.
72% of customers think being in-person at the grocery store is the best place to evaluate new products
Customers return to shop 3+ times a month on average
162% lift in awareness among customers only exposed to screen ads during test campaigns
Loblaw AdvanceTM will continue to sell its in-store media solutions directly, while retaining the operational workflow for all campaigns. This ensures campaigns are executed consistently and in accordance with Loblaw AdvanceTM standards, regardless of how the media is purchased.
By adding trusted channel partners alongside its direct sales model, Loblaw AdvanceTM can make in-store media accessible to a broader range of advertisers while maintaining the quality and consistency of the experience across the network.
Source: PC OptimumTM Member Connect Panel Brand Lift Study, 2023. n=1292 (sub-group those exposed only to in-store screens n=336)
