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Loblaw Advance™ launches digital screen advertising
Our plan is to launch digital screens in 500 stores by the end of 2023.
We are adding digital signage advertising to our leading-edge suite of omnichannel solutions. This new and exciting service offered to brands will showcase a mix of internal and external advertisements on 65-inch video screens. Already in over 275 stores, our plan is to scale up to 500 stores nationwide by the end of 2023.
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“We’re striving to have best-in-class capabilities for our digital out-of-home network,” Quin Millar, Director of Sales and Client Services recently told Media in Canada.
The new capability brings Loblaw Companies Limited closer to becoming Canada’s leading omnichannel retailer.
Connection with customers.
Brands now have the opportunity to achieve widespread visibility and engage with millions of Canadians as they shop in various Loblaw banners. We began the rollout in spring 2023 with General Mills Canada and Proctor & Gamble as launch partners.
The first wave of screens are strategically placed in high-traffic areas of stores—giving advertisers an opportunity to inspire and connect with customers as they build their baskets. We also had reach in mind for the launch: screens debuted in the highest traffic stores including Real Canadian Superstore®, Loblaws®, MaxiMC, ZehrsTM, Your Independent GrocerTM, and Atlantic SuperstoreTM.
Video screens
Stores already have screens
Stores expected to have screens by the end of 2023
More Insights
The heat is on: How to connect with Canadian shoppers this summer
Summer in Canada: it's more than just sunshine, blue skies, and long weekends. It's a golden opportunity for brands that understand the unique needs and desires of Canadian shoppers as they embrace the warmer weather. Let's dive into the key consumer trends that will help you connect with Canadian shoppers and drive sales this summer
As routines change and days stretch out, so do consumer priorities. One major shift in consumer behaviour is the rise in online sales during the summer months. From 2023 to 2024, online sales during the summer months grew by 9% (Internal Loblaw data, 2024). This suggests that consumers are increasingly embracing the convenience of online shopping while maximizing their time enjoying the summer weather. Instead of spending precious sunny days in crowded stores, some shoppers may opt to browse and buy from the comfort of their patios, poolside, or even on vacation. This presents a prime opportunity for brands to optimize their online presence and capture a larger share of the market by catering to this desire for seamless, convenient shopping experiences.
This shift towards online shopping during the summer months is just one piece of the puzzle. Let's dive into the broader seasonal trends that are shaping consumer behaviour this summer.
