News

Loblaw AdvanceTM launches digital screen advertising

Our plan is to launch digital screens in 500 stores by the end of 2023.

We are adding digital signage advertising to our leading-edge suite of omnichannel solutions. This new and exciting service offered to brands will showcase a mix of internal and external advertisements on 65-inch video screens. Already in over 275 stores, our plan is to scale up to 500 stores nationwide by the end of 2023.

adv-testimonial

“We’re striving to have best-in-class capabilities for our digital out-of-home network,” Quin Millar, Director of Sales and Client Services recently told Media in Canada.

The new capability brings Loblaw Companies Limited closer to becoming Canada’s leading omnichannel retailer.

Connection with customers.

Brands now have the opportunity to achieve widespread visibility and engage with millions of Canadians as they shop in various Loblaw banners. We began the rollout in spring 2023 with General Mills Canada and Proctor & Gamble as launch partners. 

The first wave of screens are strategically placed in high-traffic areas of stores—giving advertisers an opportunity to inspire and connect with customers as they build their baskets. We also had reach in mind for the launch: screens debuted in the highest traffic stores including Real Canadian Superstore®, Loblaws®, MaxiMC, ZehrsTM, Your Independent GrocerTM, and Atlantic SuperstoreTM.

65"

Video screens

275+

Stores already have screens 

500

Stores expected to have screens by the end of 2023

More Insights

A digital screen next to a Zehrs grocery store that's advertising chips.
News

Loblaw AdvanceTM launches digital screen advertising

Read more
A fully stocked cereal aisle.
News

Stingray Advertising® and Loblaw AdvanceTM team up to launch audio advertising in Loblaw grocery stores

Read more
Photo of people walking
News

Defining leadership in an evolving world

Read more